Coco Chanel is not just a designer, not just great name; it is an icon in the fashion industry. She has always been passionate about clothing design and her influence can still powerful today. Chanel has been transformed into a symbol of style: Chanel-ization went all over the world.

Chanel name and the famous C-C logo are powerful status symbols: they present timeless style and class. The Chanel logo seems to have magic powers: just put "Chanel" on anything and it becomes fabulous and desired! The year 2006 Luxury Line featuring a metal chain embedded in the leather, is one of the most desired bags of the moment.

The House of Chanel, under the leadership of Karl Lagerfeld, has defined the style and fashion of Chanel as “…being the five essentials: audacious, perfectionist, unique, passionate, and visionary”. ... read more

Why we can’t Resist the Lure of Designer Bags? 

How much are we ready to spend?
How much do you think you are ready to pay for a designer handbag? $500? $800? $15,000? Somehow nowadays the fact that you are choosing a bag has almost become equal to a choice to carry a big business. If, let’s say, years ago you’d think long and hard before investing $500 in something as trivial as a handbag, now the average price of a designer’s bag will be around $800. And what about a $10,000 bag? That’s exclusive limited edition Fendi B from Harrods’ By Appointment is only a question of personal shopping service.

We think it is worth it
Now the question rises: Why are we ready to pay so much? A good quality handbag will fit many outfits so the price per wear starts to look very affordable. In addition it will definitely look fabulous on every size. The combination of luxury label, stylish design and media advertisement adds up to a must-have bag that will be obtained at any price. The high cost in itself becomes equal to a strong level of aspiration.

We just have to have it
It is well-known that women have an emotional attachment to fashion most of us truly believe a new bag can change our life. The latest fashionable gorgeous bag is so functional and beautiful that it’s easy to get the feeling that they really do make life easier. If you want the bag badly enough you’ll convince yourself it’s worth it. The power of media should not also be disregarded. However immune we think we are to all this advertising, it’s easy to get caught into this trap with every new label that hits the stores. Just look at the impact these bags have on the stars - Nicole absolutely adores the Balenciaga Lariat bag, and she even has it in five colors.

Buy it now!
So what should you look for if you find a great bag but are scared of the commitment?   

·  Find something roomy-size. It’s definitely very practical so you are sure to use it a lot.

·  The money should be invested in a style that’s been around forever. Classic is beyond fashion and you can even resell at a later stage.

  ·  The neutral color would be the best as it would fit better with a wider range of clothes.